If you ever walk into a supermarket, you’ll notice something strange.
Two products might do the exact same thing.
One has a wall of text on the box. The other just says, “Whiter teeth in one week.”

Guess which one sells better?
The simple one.
Not because it works better, but because it feels easier to understand.

That’s the power of simplicity.
And it’s not just in supermarkets - it’s in every product we use.

We trust things that make sense to us.
When we see effort, we assume complexity. When we see clarity, we assume competence.
That’s why Apple sells “It just works.” and not “We use advanced distributed kernel-level architecture.”

As humans, we want control.
We want to feel smart while using a product.
A simple interface gives that illusion.
It tells us, “You’ve got this,” even if what’s happening behind the scenes is magic.

Complex products often fail because they make people feel stupid.
They might be technically brilliant, but they forget one truth:
People don’t buy technology. They buy confidence.

The same rule applies to writing.
A tool like Draftley shouldn’t make you learn how to use AI. It should just help you write better, faster, and in your own style.
When students or professionals open it, they shouldn’t feel overwhelmed. They should feel calm. In control. Like, “I can do this.”

That feeling is the product.
Ease isn’t decoration - it’s design.

When something is easy to start, we’re more likely to finish it.
When it’s easy to understand, we’re more likely to trust it.
When it’s easy to love, we’re more likely to talk about it.

So yes, simplicity sells. But it also scales.
It’s not just good marketing - it’s good psychology.